https://www.christianorcutt.com/home daily 1.0 2024-01-22 https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1633483183265-5J238XZM02GCSKNP3EX4/catdancers.jpg Home - Make it stand out Mass market paperback edition https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1633111861536-HF49T3JIMZTSHLFZX33L/Dragons.jpg Home Original hardcover edition https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1633115586671-EEMB99PCW22M4OEDA1UH/SI_Guide_1.jpg Home First edition https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1633114747475-4AS4EEBA643HP577ZPDY/Last_Coyote_2.jpg Home Mass market paperback edition https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1633230173719-EEVO0HV4Z3CE7UYRZE56/Big_Papi.jpg Home - Make it stand out Trade paperback https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/30d61849-9d64-45d9-a221-4c9c449c24aa/inspire_blog.png Home - Make it stand out This is a blog I wrote for n2y. The goal of the piece was to share with educators how they could pass along the incredible “gift” of immersive literature to their special education students. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635735988738-IBTKFSGQ2OV60CBBASIJ/LI_Holiday_2.jpg Home - Make it stand out I’ve been very lucky throughout my career to be chosen to write each company’s holiday message. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/0269ec8b-87c7-4ce2-a2f5-768194d5d64d/LI_Doc_Ad.png Home - Make it stand out Curriculum Associates ran a campaign throughout 2023 based on the “Transform Moments into Momentum” messaging I had written. This messaging drove the deliverables for the sales meeting, a series of back-to-school webinars plus a brochure, and much more, including this LinkedIn document ad. It’s one of a series of six ads I wrote that found individual student stories within the case studies we were promoting. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1634779570102-WEVPHD75XU6ZLGB9BCET/SS_2.jpg Home - Make it stand out I drew from the 186-year history of Houghton Mifflin Harcourt to create and write the story for the social studies website, marketing materials, and sales presentations. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1634781193602-B06QS1OR5L82N2FDXDYC/Inspire_2.jpg Home - Make it stand out This SymbolStix PRIME campaign was centered around the idea that educators could use a library of symbols to “transform language into meaning” for kids with special needs. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/6e429d41-484a-4f1b-a81f-45fa71e21ece/GPS_Home_Page_2.png Home - Make it stand out I wrote this landing page for a campaign based on the four differentiators that set i-Ready apart from the main competition. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635734736865-4ILYVKVRWKPLWEDQSMC1/Chrissy_Ltr_Web_Page.jpg Home - Make it stand out Chrissy is an extraordinary person, and I was honored to work with her on this meaningful letter and post. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/9ed108bd-38ed-41e3-b04a-c55fdb6ea667/SIS3.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/51f8ae44-91b2-4de4-a10b-3f08f1cab2c9/PROOF-4-IRE-2056538_emai.png Home - Make it stand out This is the very simple email that shared the video (above) with current i-Ready customers. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/d9e51471-acb1-47ca-b303-501d5f8e3641/MR_page.png Home - Make it stand out Curriculum Associates has two very different Magnetic Reading programs: a Grades 3–5 reading comprehension program and a new Grades K–2 foundational skills program. I united the two programs under a story about “The Art and Science of Reading,” where the incredible skill involved in the art of teaching connects with the evidence-based Science of Reading. I also created the “Foundations to Fluency” tagline. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635640044398-MZ2CDJ1Q4NE4LFQVPWK8/LI_Polaris_ipad.jpg Home - Make it stand out Messaging for this campaign was about how Polaris, a new program for writing Individualized Education Plans (IEPs), could help educators with communication, collaboration, and compliance. The big overall message—and the completely true emotional connection—was that the product can improve student outcomes and really change lives. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/2a336894-620f-40b7-94d2-7ab1b62e18d8/Polaris_2.jpg Home - Make it stand out This is the story I wrote for Polaris, which builds to educators mapping better outcomes and brighter futures for their students with special needs. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635647379487-5Q9OYFIV3ZJYOC1FCVKL/PB_Polaris_phone.jpg Home - Make it stand out This was one of the highest performing Facebook posts of the year. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1634859867787-8SOW2R0WJHA2VQSLNELR/Polaris_email.jpg Home - Make it stand out This is the eighth and final email I wrote for the campaign. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/55ba04a3-a954-47cc-8a38-72e45ece63f1/MR_K-5_Brochure.png Home - Make it stand out This is an introductory spread I wrote for the Magnetic Reading K–5 brochure. The page on the right introduces the three messaging pillars. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/0e72773a-a2c5-4a0e-9cd1-8b929a26d9c0/i-ready-messaging.png Home - Make it stand out These are the three main messaging pillars and descriptive copy I wrote for i-Ready Pro. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/20723958-7e99-4677-b3df-afbc7a1ba5e7/NYCMagnetic_web_page.png Home - Make it stand out This is state-specific Magnetic Reading campaign messaging that I wrote as a direct response to the shortcomings of a competitor’s program. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1634855492138-5YWJKOGWPTQV7PSYR37S/unnamed.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635118782090-A1T2QWTMDMZSJ8DBYM8X/Banner_Transparent.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635123382383-YO21VLP26URIZ1SJOLFG/profile_2_Transparent.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635124865623-FXULAPKP1UTQWNHDWHHV/Banner_Transparent.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1635125498318-HB9FUBWWXGK2WJE0VNRT/Banner_2.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1636431878726-PGG45JZLZL7IWZC8RBI5/Messaging_TOC_Opacity.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1636690026844-EGB0OL4XWGB3KUDMX4AT/Stories.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1636690065035-KSPQP2R02BVQ380SDKK1/Banner_Transparent.jpg Home https://images.squarespace-cdn.com/content/v1/6154c00dcee37b22803a31c9/1704054181965-DDIT1ZIMQ6VBS2TQS4O1/image-asset.jpeg Home